How Would a Gay Tolerance Ad Help Jamaica's Society?

Many websites that promotes Tolerance of race, creed or lifestyle assert that in order for any society to move forward there must be a initiative played out geared at encouraging social and emotional care among our children. An ad about homosexuality would sensitise children about Gay Rights thus paving the way for a more permissive and tolerant society. How can society's that were once largely racist, having someone insist and making it constitutionally wrong for an individual to be born of a particular shade and thus be relegated to a substandard life based on his complexion. Some might argue that homosexuals have little control over how they feel and are essentially born-ed with the wrong reproductive organs. Which means that a society or christian societies that once encourage racism and later embraced racial equality should be moved to eradicate sexual intolerance among its people. In a society where machismo prevails, men rarely show emotion and men who do are speedily labelled as effeminate or gay. It is this prevailing notion that has bread into a hallmark, deleterious value system which is responsible for the grave and violent responses men have towards Gays. Men are often encourage to closet their emotion and sexuality within itself is a callous, unfeeling activity that involves dominance and submission. Men abhor the idea of such proclivities with another man. The Jamaican societal value system has ingrained homophobic tendencies and mortiferous responses to homosexuality and the society has done nothing with its education system or through the media to alleviate this. It is true that most Jamaicans are set in their ways. In reality a Jamaican will only change if told a certain lifestyle endangers him or shortens his life and in truth he might very well relapse due to lack of discipline and sheer insouciance. A televised advertisement might not be the answer but the world is changing and the generation 25 and younger are very tolerant of homosexuals due to the influence of social media and cable TV. Some are being aggressive about the transition but as a post colonial and slavery society we know that the change will come but not in our lifetime and for many not entirely so. Blacks are working in the banks now and not everyone think Rastafarians are criminals. We as a society has come a far way and we still have miles to go and hurdles to cross.